What Companies Can Learn From The Enron Case and The Impact of the Essay

What Companies Can Learn From The Enron Case and The Impact of the Enron Case - Essay Example The corporation was formed with the merger between two natural gas pipeline corporations, namely Houstan Natural Gas and Internorth Inc. After the merger, the position and corporate image of Enron Corporation improved by a large extent thereby enhancing its productivity and profitability among others in the market of the US. In the year 1989, Enron Corporation became one of the largest gas suppliers of the United States and United Kingdom (UK) with approximately sixty thousand kilometers of gas pipelines (American-Business, 2011). The prime objective of Enron Corporation was to position itself as an inventive as well as a prominent leader in the sector of natural gas of the US. Apart from these, Enron also extended its services in other sectors namely water, fiber optics, newsprint and telecommunications among others. Enron Corporation was quite succesful in its business operations, as its revenue enhanced approximately from US$ 9 billion in the year of 1995 to about US$ 101 billion in 2000 (Dharan & Bufkins, n.d.). It was as a result of enormous international and domestic expansions but the entire amount was cloaked from the shareholders through affiliations with other concerns (Drennan, 2008). Unfortunately, the brand image of Enron Corporation declined due to planned book-keeping fraud known as ‘Enron scandal’and illegal loans. ... It may include prevarication or alterations of accounting records in order to attain an illegal financial benefit. Thus, it can be clearly revealed that it is an example of corporate internal fraud as the board members and management of the organisation were entirely involved in this case of conspiracy (Chartered Institute of Management Accountants, 2009). This type of fraud not only hampers organisational distinctiveness but also its culture, employees, ‘corporate social responsibilities’ and ethics. Hence, it can be affirmed that if the pillars of the busuiness are affected then it can not sustain in the long run among others in the market. Thus, it proved rather detrimental for Enron Corporation thereby fading its name from the market of the US. Fraud Conducted in Enron Enron Corporation was regarded as one of the fastest emerging and best controlled business organisations in the market of the US, but it could not retain its corporate image for the long run. The prime reason was due to the accounting scandal which resulted at the end of the year 2001. It was finally revealed that the fraud resulted in deterioration of its financial situations bringing about downfall of position and reliability among others in the market of the US. As a result, customer loyalty as well as market share was also affected to a large extent (IWS, 2002). Due to varied financial discrepancies, Enron Corporation finally filed a bankruptcy case on 2nd December in the year 2001. The prime suspects of Enron’s internal fraud were namely Kenneth Lay, Andrew Faston, Michael Kopper, Jeffrey Skilling, J. Clifford Baxter and Arthur Andersen, among which most of them were the directors of the organisation (Drennan, 2008). The fraud resulted due to the